THE COLOR OF SUCCESS:
HOW A UNIVERSAL DATA MAPPING LANGUAGE WILL REVOLUTIONIZE THE FUTURE OF AI-POWERED RETAIL.
“As digital content continues to drive commerce, objective and defined color data has become a make-or-break factor for enterprise retail success,” said Eric Fulmer, CEO of ShotFlow. “Our partnership with zenColor offers tools to ensure that image and product data are aligned and accurate, optimizing data-driven retail workflows across the entire product lifecycle.”
Dann Gershon, CEO of zenColor, added, “The human eye cannot properly compare a projected image on a device to the reflected color of a physical sample. Our universal data mapping language provides the objective measurement needed to bridge this gap, enabling both consumers and AI systems to make informed decisions based on accurate color representation.”
zenColor’s digital color technology coupled with ShotFlow’s enterprise content production solutions are ready and available for brands and studios looking to embrace the revolution in digital color data management. For more information, check out this deep dive on The Color of Success: How a Universal Data Mapping Language Will Revolutionize the Future of AI-Powered Retail.
Data Mapping Beyond Color
Solving Top Enterprise Requirements
ShotFlow recognizes today’s enterprise content productions demand data-driven workflows that connect brands and studios. Our decade of learnings working with the world’s top retail brands has revealed the universal need for reliable access to data, that enable custom workflows and automations, plus actionable visibility across all roles and teams.
Data-Driven Workflows
Whether you are a current ShotFlow client expanding capabilities, or new to mastering content production, there’s a 4-letter word you need – data. ShotFlow is the only content production operating system delivering data-driven workflows configured for your pre-production, on-set, and post production teams.
Brand/Planning Team Operations:
- Product Planning Data
- Sample Requests
- Sample Management
- Brand Planning
- Style-Outs
- Resource Management
On-Set/Production Team Operations:
- Studio Management
- Talent Management
- EQ Management
- Shot Lists
- Style/Shoot Guides
- Capture Automation
Post Production Team Operations:
- Smarter Assets
- Smarter Approval
- Post Vendor Automation(s)
- User-Based Assignments
- Version History Tracking
- Enterprise-Level Integrations
Brand Rules, Meet Studio Ops
In every enterprise content production operation, the Brand rules drive the Studio production workflow, data requirements, and of course the necessary reporting for actionable insights. But each studio is also unique, and needs to align consistent processes against myriad client demands.
Only ShotFlow enables configuring unique data exchanges, content creation rules, planning processes, and automations for every brand, with point and click simplicity. And studios can support multiple brands within a single production process, all with built-in security and permissions.
