plan, monitor and measure brand production in real-time
brand is our cloud module for each brand's production work. This module includes Product Data, Shots, Set Lists & Sets, as well as special views by Role, including the Producer View. brand is configured per client by our Professional Services team to match each brand's unique production data architecture, KPIs, and business rules to automate processes and minimize (or eliminate) manual data entry.
- Automated creation of shot records during data ingest based on client business logic
- Cloud access to production data from any browser-enabled device
- Producers can assign hundreds of shots to Set Lists with a few mouse clicks
- Automated 2-way synchronization to ShotFlow capture modules anywhere in the world
- Custom configured automated notifications update team members of new information via email or SMS
manage studio operations in real-time
ShotFlow studio is a cloud module for each physical studio location. studio enables each production facility to work with any number of brands, with visibility to only the work assigned to that location. The studio dashboard enables a variety of real-time customized graphs and charts to keep the Studio Operations team updated “at a glance.”
automate Capture One Pro with real-time production data
ShotFlow capture is a locally installed module supporting capture work, including a unique integration to Capture One Pro. This Mac O/S application enables two-way data synchronization to the studio module in order to have local access to the Set Lists assigned to the current Set. Now each Set has “live” digital Set Lists that are updated on the fly from the ShotFlow cloud, ensuring the capture team is always working with the latest data.
capture also automates folder structure, file naming and rich metadata attachment to captured files, whether via Capture One Pro, or through "drag and drop" of files shot on cards, or from any other source.
As the capture team adds Shots, adds Photo Notes, or completes Shots, their work is synced back to the ShotFlow cloud to enable real time production visibility and monitoring by authorized users from a web browser on any device.
capture modules can be located on capture stations anywhere in the world and have instant access to the latest production data for the selected Set, with a valid log-in. This includes in-house studios, external (contracted) studios, on-location photography, or any combination of the above.
track and manage sample merchandise integrated to real-time production data
ShotFlow samples produces barcode labels for tagging products, and enables logging of product movement through barcode scanners. In addition, samples are linked to live product data so the sample always reflects the most recent product information.
- Sample tracking capability via barcode label printing
- More than one Sample can be tracked per Product
- Sample records are linked to Product Data records for real-time accuracy
- "Sample Mode" enables styling and grouping of products on Set while automatically attaching rich metadata for all products in the shot, just by scanning barcodes
automated time tracking for each Shot, Set List, and Set - with logging to assigned Talent records
The ShotFlow time tracking module automatically logs elapsed time for every shot on every set, even when the shoot is completed off-line. The time tracking data syncs to the ShotFlow One cloud automatically to enable centralized analysis and reporting. This is an extremely powerful tool for measuring production time toward key performance indicators (KPIs) such as cost per shot.
style guides (in development)
automated presentation of styling reference imagery to capture teams
ShotFlow style guides represent optimal presentations of products or layouts to align with brand standards. These references can change over time and are critical for channels such as eCommerce and catalogs, where customers can see many products presented next to each other and styling inconsistencies are immediately noticeable.
Now the latest style guides can be kept on the ShotFlow cloud for a "single source of truth" and presented automatically via the local ShotFlow capture upon selection of a shot. With ShotFlow style guides, capture teams never have to wonder if they are using the most current version - it appears next to their Capture One window for accurate styling guidance on set.
talent (in development)
manage talent resources and usage rights integrated to real-time production data
The ShotFlow talent module tracks the models, photographers, stylists, digital techs and other people resources involved in production. Now you can track the key information about your talent including their specifications, rates, contact information, and attach head shots and related documents such as model release forms. Then talent can be assigned to sets for tracking their work, and can be linked to individual shots so that the captured images will not only include the name of the talent resource/s, but can reflect related information such as usage rights that were negotiated for that talent. Now every asset produced with talent that requires usage rights limits will have that information inside the “smart asset” and accessible to any XMP compliant DAM, CMS/WCM, approval tool, etc.
- linking to shots, including rights expiration metadata
- tracking of time on-set via the optional ShotFlow time tracking module
gear (in development)
manage gear resources and utilization integrated to real-time production data
The ShotFlow gear module tracks the cameras, lenses, lighting, grip and other equipment involved in production. Now you can track the key information about your gear, including Manufacturer, Model, serial number, purchase date, and attach related documents such as purchase orders and warranty cards. Then gear can be assigned to sets for tracking the location of the equipment. In addition, the number of captures logged at that set are automatically attached to assigned gear records, enabling tracking of the utilization and replacement cycles of the gear over time.
Future Module Considerations
- automatically applying Capture One settings based on the shot selected in ShotFlow capture
- shoot planning via a production calendar integrated to real-time production data
- asset tracking and cloud sync via local folder monitoring