This is the biggest revamp of ShotFlow capture since… well, ever! We’ve built a new “product centric” user experience for shooting multiple angles/views of products. It’s a whole new way to manage your capture process, with a raft of new features including: Visibility to both required and optional Shots for each item. Enable optional Shots … Read more
Every brand and studio production process runs on a schedule. But Studio Production Management tools rarely offer a calendar interface, because it’s extremely complex to properly integrate interactive, dynamic calendars with the live data in the production process. It took nearly a year, but they’re here, and they’re spectacular. We came up with a new … Read more
Now ShotFlow metadata can be edited for multiple assets directly in Adobe Bridge, to quickly add a Retouching Note or add editorial tagging in one easy step! ShotFlow has always automated tagging at capture point for thousands of captures a day, and displayed that metadata in both Adobe Photoshop and Bridge. Our custom metadata (CEP) panels … Read more
Now Requests can include XLSX and/or CSV attachments that are automatically processed into production work (Products, Samples, Shots, etc.) via custom client logic! No more emails with critical production data that require manual download an attachment to begin a long process of manual steps to prepare for a seasonal campaign. Now, a Request form is … Read more
October brings cooler weather, approaching holidays, and thoughts of a new year. This October also brings a huge new feature to ShotFlow power users – Nested Navigation. This new navigation and visibility functionality is the most significant UI leap since the 2019 launch of ShotFlow’s “2.0” platform architecture. Now navigating across many related data objects … Read more
We’re thrilled to announce the ShotFlow / Workfront partnership to integrate the world’s leading Work Management platform with the world’s leading Studio Production Management platform.This is the first end-to-end solution for brand Marketing and Merchandising teams to directly drive content creation at scale, with real-time visibility to content production status.
Rebecca Starr, Director of Client Success, opens up about her life and her journey to the ShotFlow team… I’m from a different era. A time where telephones were connected to a plug in the wall, and call waiting was the latest feature. A time where a computer was too expensive to be found anywhere except … Read more
You always knew there had to be a better way to manage and access Style Guides than a giant PDF. Well, you were right! ShotFlow’s Style Guides module provides a “single source of truth” for each element of a Style Guide, and delivers the exact and most relevant Style Guide data to the capture team … Read more
Author and former Wall Street trader Nassim Nicholas Taleb coined the term “black swan event” in his 2001 book Fooled by Randomness. Black swans are major disruptive events that seem impossible, but are merely improbable. Taleb expanded on his theory in the 2007 book The Black Swan: The Impact of the Highly Improbable, warning that humans adapt our systems and framings to ignore these variables, creating a blindness to their potential.
Organizations in every industry are currently grappling with the implications of this black swan, including Studio Production Management (what is it?). If brands and studios are to survive, they must adapt to this unprecedented challenge, and emerge with lessons learned for the future.
Eric Fulmer explains how brands that produce content at scale must create a new “box” on their MarTech Stack diagram dedicated to Studio Production Management, and distinct from PLM, PIM, DAM and Enterprise Project Management (EPM). Full Article Here