Welcome to 2025. Get your crystal ball ready for what the year will bring in the form of data-driven workflows, automation, and visibility.
Welcome Alyssa Morley – Director of Content Production Solutions!
Alyssa’s passion for creative production started at an early age. By age 7, she had already created a handful of short films and stop motion animations. After graduating from Savannah College of Art & Design with an animation degree, she pursued a career in creative production including motion graphics, video production, 3D, graphic design and photography.
Early in her career, she worked at a fast-moving start-up, diving deep into video production. But it didn’t take long for Alyssa to notice a problem that would shape her career: the production process was riddled with inefficiencies that drained time, energy, and creativity. Rather than accept the chaos, Alyssa got to work.
With a mix of creativity and operational savvy, she built systems and workflows from the ground up—empowering the team to produce higher-quality content, faster and smarter. This was a pivotal point that brought her into the world of creative operations. What began as an effort to improve one team’s process ignited a deep passion for streamlining production on a larger scale. Alyssa found joy not only in creating visually striking content but also in solving the hidden challenges behind the scenes.
Her knack for combining creative and operational thinking became her superpower. From there, she went on to build and manage entire production departments from scratch, turning vision into action. Whether with lean start-ups or large corporations, Alyssa became the go-to problem solver: refining processes to unlock efficiency without sacrificing quality.
Today, Alyssa is passionate about helping other businesses do the same. With every client, she brings both experience and excitement—offering game-changing solutions that transform the way companies work. Alyssa doesn’t just help elevate creative work; she ensures the path to get there is smooth, scalable, and sustainable.
ShotFlow welcomes Alyssa to the team as our new Director of Content Production Solutions. Her role and responsibility will be to provide more immersed, tailored solutions, ensuring that our offerings align with the unique challenges of our clients and prospective clients’ ongoing and ever evolving content production needs. Say hi and connect with Alyssa here.
2025 Build, Buy, and Compare Guide
The newly updated 2025 Build, Buy, and Compare Guide discusses the current state of enterprise content production systems and the challenges brands and studios face in managing high-volume production. It outlines the limitations of common solutions like spreadsheets, project management tools, and packaged software in handling enterprise-level volumes.
Access the guide here.
Welcome to Constant Change
JCPenney and Brooks Brothers are teaming up with SPARC Group to form Catalyst Brands, a new initiative designed to rejuvenate and expand legacy and emerging brands. This partnership combines SPARC’s proven expertise in brand management with JCPenney’s extensive retail platform to drive innovation, streamline operations, and deliver fresh opportunities for growth in the competitive retail landscape.
The creative content industry is undergoing a seismic shift as Shutterstock announces its merger with Getty Images in a $3.7 billion deal. This transformative move reflects the ever-evolving nature of the market, with the combined entity poised to redefine how content creators and businesses access and leverage digital assets. As the industry adapts, this merger underscores the constant need for innovation and strategic collaboration to stay ahead.
While 2025 is being hailed as the “year of AI Agents,” the real story is the scramble by organizations to clean up and organize their data. Without a solid foundation in data strategy, maturity, and literacy, AI ambitions will remain out of reach. The hard truth is that no amount of AI hype can turn poor-quality data into transformative results. Perfectly stated here in Stuart Winter-Tear’s post, graphic by Eduardo Ordax.