AI Wins Copyright Protection, Creative Ops Alignment Framework, and the New Martech Stack Explained 👇
Invoke Secures Copyright in Landmark Ruling for AI-Assisted Artwork
In a landmark ruling, Invoke’s AI-assisted artwork receives copyright protection—a precedent that the retail content production industry has been hoping for with the promise of enterprise genAI models. As visual content production continues to evolve, staying ahead means embracing technology that not only enhances creativity but also safeguards it. ShotFlow’s development partnership with Invoke promises to change how brands and studios approach content production and ownership.
Creative Operations Unlocked: Aligning Strategy with Execution
Creative Operations Unlocked! 🚀 As part of FLOW North America on March 19-20, 2025, Clair Carter-Ginn and Thomas Stilling‘s workshop was a full house—brimming with creative leaders hungry for better alignment between strategy and execution. Let them bring this framework to your organization with the Creative Operations Capability Model. Find out more here.
Meet the new MarTech Stack: systems of context and systems of truth
As enterprise content production evolves, the Martech stack is shifting from systems of record to systems of truth and context. For brands and studios managing complex visual content supply chains, an enterprise content production operating system is the missing piece—providing the essential governance and structure (systems of truth) while adapting dynamically to unique creative needs (systems of context). Full article.
Time to work harder not smarter
Joe Fenti, Comedian-Consultant-Marketer, nails today’s vicious cycle volley on ensuring accurate and consistent data in order to achieve the holy grail of “workflows”, “automation”, “AI”, and “KPIs”.